Interview Presentation for Affirm: Senior Illustrator & Animator
Project 1 : Custom Character Design and Animation
1. Concept
2. Modular Design
3. Animation
Project 2 : Klue Product Animations
1. Context
2. Research
3. Design Process
4. Challenges & Solutions
5. Animation
6. Before & After
7. Applications
Project 1
Custom Character Design and Animation
1. Context
The goal was to create a modular illustration system, following atomic design principles. By breaking down each character into smaller components—such as heads, hairstyles, clothing, and accessories—each element becomes interchangeable, allowing for the creation of a variety of unique combinations and scenes. This modular approach ensures scalability and flexibility, enabling quick customization while maintaining consistency across the designs.
2. Design
3. Animation
Project 2
Klue Product Animations
1. Context
Klue was losing deals to its competitor
Win/Loss interviews found that people knew less about the product and trusted Crayon better because of working with human curators.
Klue's product was superior in design, and they decided to showcase their product on their website.
2. Research
Interface Abstraction Spectrum
1. Full Interface
2. Scaled Interface
3. Scaled + Focused
4. Scaled + Super-focused
5. Abstracted + Interactive
6. Fully Abstracted
3. Design Process
Ideation
Static Design
4. Challenges and Solutions
Figma to Illustrator Compatibility
File sizes and Formats
5. Animation
6. Before and After applying the Abstraction System
Before
After
7. Other Applicaitons
Product Feature releases
( Using the actual interface)
New Product annoncements
( Using Abstracted Interface)
Thank you!
Other potential projects to check
